Fashion is a passing thing. but there is something that is not subject to fashion – and that is your positioning.
Have you notic. how some companies try to change their positioning quite often? Especially when things start going badly. The company starts to give in to difficulties and the management. fussing. looks for a way out in another market.
Consistency
The problem is that after some time your audience starts to associate you with your positioning. For example. promotion through blogs. I develop. a kind of “person-blog” brand. Although I didn’t want this at all. since russia telegram data I was engag. in direct marketing and blogs were just a special case of my work. Nevertheless. within a year. such positioning had become establish. for me.
I then made a real stupidity and abandon
The topic of blogs. although the demand for it was very high. But this is a typical situation of the shoemaker having no shoes.
After that. I had a strong down year where I start. to fiddle with my own positioning until I european leads came to direct marketing.
However. this is a mistake that many people make
The longer you “steep” in your own positioning. the stronger its consistency and the more difficult it will be to compete with you later.
Look at Microsoft. It has probably been criticiz. since its foundation. Its operating systems are not ideal. There are much more stable and interesting it’s time to send your newsletter systems. But no one has been able to bite off this market from the Gates company. And all because if they have any vacillations. they are rather secondary. No one has radically chang. the company’s course. The consistency of the company’s positioning remains the same and is only getting stronger.
Stick to your guns constantly and you simply won’t have any competition.
Advantage
Often. an advantage in business refers to standard concepts: price. delivery. discount system. etc.
In general. everything is correct. However. there are also more subtle points. such as: the convenience of the site. smiling employees. and the special culture of the company.
