If you haven’t started building your email list yet, Plan and decide it’s time to decide how to do it. The easiest way to start collecting subscribers (if you already have a website) is through website signup forms. You can code it yourself, integrate with a third party, or use the options your email marketing platform offers .
At SiteGround, for example, we have new zealand phone number library simplified the process for our users by developing a WordPress lead generation plugin, designed specifically for our email marketing tool. The plugin allows you to easily create a signup form and add it to your website in minutes. Additionally, the plugin can integrate a signup checkbox into your WooCommerce checkout, as well as into your WordPress comment sections or registration page.
Another way to grow your email list is through social media. A craft business, for example, could encourage their followers to sign up by highlighting benefits, such as first access to new collections and exclusive discounts.
Small businesses can also collect emails at dedicated events; ask customers to opt-in to their list during the checkout process; or partner with influencers for giveaways that require attendees to opt-in to their email list in order to participate.
IMPORTANT NOTE: Do not buy mailing lists!
It may seem like a quick and this is a deliberately unorganized session tempting solution, but buying email lists can have serious consequences for your business and brand. It could damage not only your reputation, but also your email deliverability rates . Purchased mailing lists often have old and inaccurate information, which carries the risk of an increased bounce rate. Additionally, recipients on these lists are not expecting your messages, they have not given their consent to receive your emails, which could cause your emails to be marked as spam and therefore damage your sender reputation.
Segment your email subscribers into interest groups
Once you have subscribers on your list (or a plan to collect them), you can think about how to divide them into interest groups , so you can send different messages to each group. This is an essential part of your email marketing strategy, allowing you to send a more targeted message to the right group of people.
It can significantly improve the relevance of your emails and lead to higher engagement. HubSpot’s State of Marketing report reveals that segmented emails get 30% more opens and 50% more clicks than non-segmented ones.
The criteria you use to segment your audience will vary depending on your goals and the type of business you run. Here are some of the most common segmentation strategies you can use:
Customer journey segmentation
As we’ve already mentioned, every beb directory subscriber goes through a journey, from being a lead, to a new customer, to a repeat customer. Segmenting your audience based on where they are in their journey is a smart way to segment your recipient list. This way, you can personalize your emails with the actionable information they need at that moment.
- Demographic segmentation
This involves dividing your audience into groups based on their demographics, such as age, gender, location, education, occupation, and the like. If you have this type of information about your subscribers, you can personalize your messages and offers to increase their relevance. For example, if you offer seasonal products like beachwear or ski accessories, you may want to segment your audience based on their location and climate.
