This is logic. This is life. This is reality. So we proce. from this.
It is the exploitation of pain that is the driving element of marketing.
You might say. “But I sell people tickets to the theater. what pain is there?” In fact. there is obvious pain here – a lack of emotions in life. It’s just that some people get it in a bar with blue brothers. and some in the theater.
That’s why I don’t want you to perceive
The exploitation of pain as netherlands telegram data something terrible. We all have pain. we all pay one way or another to get rid of it. That’s why it’s better to go to the theater than to go to a rotten bar with alcoholics.
Most people hate their jobs
Their relationships. their lives. and themselves. Few will admit it. but it’s true. And they’ll pay any amount of money to have someone tell them. “Listen. bro. don’t be a wimp. Let me give you a chance to be better.” That’s why people buy “vacations on cr.it.” that’s why people buy cars they can’t afford and then spend money on gas. that’s why people buy fake Rolexes. It all comes from PAIN!
A smart marketer understands this
So he “rips the wound why is a good specialist = a rich specialist? open and rubs salt into it” even more to wake up the person and motivate him to act.
I am not calling you to do immoral things. Not at all. But believe me. it is difficult for me to write this text “sprinkling it with roses”. Life is not roses and if you want to be a professional marketer (or a successful businessman). it is extremely important for you to understand these mechanisms. Otherwise. you have chosen the wrong path.
“Ripping the wound and rubbing salt” is simply necessary if you want to sell a person your solution. Why does this happen? It’s simple. People always know what they want to get rid of. but few understand what they want. Alas. but a life without a goal is the life of the absolute majority.
Believe me. but an expensive car is simply an impos
Solution. A person does not want to “live in poverty and be a loser”. so he sees the solution european leads to his problem in “buying an X5”. But buying an X5 is not the only solution. For some. “go to Turkey” resonates. for others “take out a mortgage”. for others “borrow an expensive fur coat from a friend”.
Few of them really ne. it. It’s just a temporary “plug” for their pain. The pain won’t go away. but temporarily… a car. an apartment. or a vacation will drown it out.
As a marketer or entrepreneur
You simply have to offer them a way to get rid of what they already understand. Your most important task is to make people feel unhappy BEFORE meeting you and happy AFTER.
PAIN SELLS!
P.S. I plann. to write this post not so long. but… alas… it would have turn. out even more harsh for most. The topic of pain in marketing is a very cynical thing. but if you do not gut it and understand it “from the inside”. then nothing will work out for you. I hope I did not upset many people now In fact. you are doing the right things. and this is the main thing.
