So that’s what I’m getting at. Interest is exactly the part of the formula that is responsible for BOR.OM. Well. if you’re not interest.. then you won’t have any further desire to buy. Right?
But what if the product is already on sale? How can it interest the consumer?
Let’s take some boring product like washing powder. What interesting can you add to it? But look at what Procter & Gamble is doing in this direction. Less than six months pass before their of some substance. philippines telegram data another six months later they make it lemon-scent.. another six months later they change the packaging to triangular. another six months later they start selling it in tablets. Well. you get the idea.
Imagine such a housewife exhaust
She stumbles into the household chemicals department and there she is met by the same powder for 5 years… BORING! And suddenly… another powder appears. but in tablets. WOW. Already something new. european leads Already interesting.
Can you imagine? A very boring sphere. Powders. But P&G marketers don’t eat their bread for nothing.
And this is actually the case in many areas
Gillette constantly produces razors with batteries. lasers. and titanium blades. tide suddenly becomes tide with granules Cars generally change only the body and a little bit of the filling. but in fact they are not much different from ten-year-old ones. But a new model… You have to buy it…
And the iPhone… It’s a classic.
A new phone every year? Are you serious? Give 3 different generations of this phone to an ignorant person. he won’t notice the difference.
Any successful business understands that bor.om kills any business. Even if you produce concrete blocks. someone nearby will put muscular foremen with adjusters in bathing suits to work on the production and they will talk about this. but about you… no
