I have already said that any good business is driven by Theme . At the heart of any money theme is the right market niche. Frankly speaking. the concept of “market niche” is completely distort. by modern homeless people and adherents of Business Youth. Well. how can you call. for example. wholesale trade in potatoes a niche?
These guys are lying to people
When they say a niche is something you do. It’s not.
Let’s be smart and realize that a niche is not what you do. A niche is the people you sell to in a particular market. That’s what a niche is.
And when a sectarian at some business training starts telling you what a fool you are because you misunderstand the word “niche” (well. not according to their faith). you can spit in his south africa telegram data face… or just smile. thinking to yourself: “Well. what’s the point of arguing with a holy fool? ”
Simply put. a niche is who you sell to. You can’t sell to
EVERYONE. That’s a fact. You don’t have enough money to reach every single person. You can’t make that offer because an offer “for everyone” is always very expensive.
- A doctor who cures everything will always be a hungry doctor and his children will be thin.
- A doctor who treats warts in intimate places will always be a rich doctor and everything will be fine with him.
Only monopolists or large companies that have a lot of money can sell to everyone.
For example. Gazprom can having a 424 area code can be good for businesses sell gas to everyone. You’ll buy it anyway 🙂 Coca Cola can sell its nasty sweet water to everyone too. Simply because they can afford to put their own refrigerator in every store. and buy up all the advertising on TV and sponsor various major events.
Now ask yourself
Can european leads you sponsor at least the local youth chess team cup?
If the most you can sponsor is a grocery shopping trip for an elderly neighbor. then talking about broad market reach is simply silly.
And here it is important to tell yourself “STOP” and start narrowing your audience as much as you have enough resources to “buy and serve” it all!
This is an important criterion. If you can’t buy and serve the entire audience. then your niche is too broad.
For example. You are a builder. Therefore, Can you build a one-story house? Probably yes. But a nine-story house? I think not.
See? Do you understand? Here it is. Therefore, The first audience cut-off.
Let’s move on. Can you build a house out of clay?
Are you ready to work with cr.it money? Or do you work only on prepayment?
Are you ready to travel 1000 kilometers to build? Or 100?
Here. Answer these questions. Only honestly.
And one day you will understandTherefore, that you are ready to work only with customers who ne. a one-story brick house. 100 kilometers from your city. and you Therefore, will take an advance payment from them.
This is already a niche. Therefore, This is already cutting off your audience from the “everyone” audience. Do you feel the essence?
The main thing here is to check the niche for adequacy.
If you say that you work only Therefore, with a premium audience and build houses from $1.000.000. then answer yourself the question: are these people ready to pay you that kind of money.
