Not everything you write requires a subject-matter expert, but getting an outside perspective on a topic can give you ideas and creative inspiration, and expert quotes are good for your readers and good for search algorithms that prioritize personal experience.
Quotes and background information from the people in the trenches will also distinguish your final product from AI-written content. I like to keep these informational interviews to just 15 minutes — it’s long enough to get some solid background info and quotes, and short enough that it’s easy for even busy people to say “yes” to.
Performance Analysis
You’re not quite done when you hit “publish.” Take some time to review your KPIs to see how the content resonated with your audience, and whether there’s anything you should consider editing now or revising in the future.
KPIs that you might include in your analysis:
- Engagement metrics like scroll depth, click-through rates, and bounce rates
- Traffic metrics like page views, unique visitors, and return visitors
- Conversion metrics like lead generation rates, product purchases, and email signups
If you have the resources to do iraq telegram data at least a light monthly performance analysis of all your content, patterns will emerge, and you’ll be able to further refine SEO, E-E-A-T, voice and tone, and other elements that make your content distinct.
How to Do Content Research
Let’s use a piece I wrote recently about B2B newsletters as an example. It’s a topic I have experience with, but I wouldn’t consider myself an expert, per se.
Here’s how I conducted my content research:
1. Research keywords and audience intent.
Thanks to our crack SEO team, I know that the primary keyword for this article is “B2B newsletter marketing,” so my first step is to use Ahrefs’ keyword explorer:
Source
I can also narrow my search by user intent by selecting the dropdown menu and ticking the “intent” box.
Source
A few things I’m noticing in these results: strategies, examples, and best practices. This gives me an idea of what users are looking for, and it will help me structure my article to make sure it delivers real value.
People Also Ask
On Google, I searched for “B2B newsletter how to add whatsapp button to facebook page marketing” and scrolled down to the People Also Ask section.
Source
It’s more of the same — users want an overview of what B2B newsletter marketing is and what best practices are.
Ahrefs also has a handy SERPs overview with the same info:
Source
AI Search Engines
I personally don’t like to use AI whatsapp database for outlines or first drafts, but I do like it for content research. I often use Perplexity for research and Claude for analysis; together they can help me identify a perspective I hadn’t considered or uncover more resources.
When I search Perplexity for “B2B newsletter marketing,” I can scroll down to the Related Questions section.
