Now that you know how to create a newsletter, you should have done these things before sending it:
- Choosing a name for your email campaign
- Choosing the sender and recipients of your newsletter
- Defining your email subject line
- Designing your newsletter
Finally, it’s time to send your newsletter . You can usually schedule the sending in all your email marketing tools.
In addition to scheduling delivery on the day ebay database time you want, some platforms allow you to send it at the best time using AI.
This AI-powered sending option calculates the best time to send an email campaign based on data from previous newsletters sent, such as open rate , typically within a 24-hour period.
Once you start sending out multiple newsletters, another key aspect in this step will be determining the frequency of your newsletter. There are many factors in making this decision, such as the nature of your business (ecommerce, media outlet, etc.) and the topic of the newsletter (special promotions, latest news…) that will determine when to send it.
A newsletter can therefore be monthly, weekly, or even quarterly. You decide how to make it!
5. Newsletter sent: don’t forget to monitor its performance
And voilà! You’ve created and sent your first newsletter! Now it’s time to check how it’s working.
Standard email providers like Gmail or Outlook don’t provide data like heatmaps or the click and open rates of your emails.
However, email marketing tools go a step further and provide you with complete reports with data such as heat maps, click maps to see which the importance of a facebook business manager account links in your email have had the most interaction, etc.
This data is very useful to know if your newsletter is of interest to your subscribers. For example, a click rate or CTR in email marketing means that a large percentage of users who opened your email clicked at least once on it and interacted with it.
Example of a newsletter report in Brevo
6 reasons to create a newsletter
According to Campaign Monitor, SMEs are betting on email marketing as one of the most effective channels to gain customers . If you are still not convinced, you should consider creating a newsletter because:
- 88% of people check their email every day
- 80.5% of Spanish citizens sent and received at least one email in 2022
- It is a channel to communicate in a personalized way with each recipient.
- In turn, it allows sending mass messages
- It is a way to attract users to your mobile lead website and social networks
Best practices for creating a newsletter
Now that you know everything there is to know about creating a newsletter, you can fine-tune the details and perfect your next campaigns.
Here are some of the best practices we’ve compiled to keep your newsletter design and subscriber engagement on the rise.
