There are several ways to use marketing automation, in fact, the only limit is your imagination. Below are some example scenarios to give you an idea of what is possible.
Send a discount to your contacts for their birthday
This is certainly one of the simplest implementation scenarios. If you have collected your contacts’ birth dates, you can easily send them an automatic email on their birthday.
This allows you to improve your relationship with the customer in the long term and generate some sales with very little investment.
Send a welcome email
Sending a welcome email to a new subscriber on your website is the best way to establish a good relationship with your users, readers or customers from the start.
This message serves both to give your proposition chinese overseas australia database more value and to give your contacts an idea of what they can expect from you. Don’t hesitate to explain to them what type of emails you will send them and how often.
This type of automation is usually one step: for example, a visitor to your website subscribes to your brand’s newsletter. This step or action would be the trigger that would activate the sending of a welcome email to your subscriber’s newsletter email list. Automations are available in the free plans of email marketing tools like Mailchimp. Other alternatives offer complex automations in their free plans, such as Brevo .
If you are an e-commerce, use this email to how to integrate chatgpt chatbot into whatsapp offer a discount or a promotion: this will break the ice and encourage the subscriber to move on to the next stage in the conversion funnel.
Create a series of emails to improve your onboarding
Many people sign up to your website without taking any action after that.
A good solution is to implement a scenario that helps your contacts discover the advantages offered by your product, service or organization.
Onboarding refers to the process you can put in place to guide your users through creating an account, exploring your site’s features, and most importantly, discovering who you are and the benefits you offer.
This scenario can start with a welcome email containing instructions for completing their registration. You can then set a condition to send a second mobile lead email to users who have not completed their profile after several days.
For those who have finished setting up their profile, you can send them a final email to show them everything they can do on your site.
