Younger customers have not changed, while those belonging to previous generations have because they were not accustomed to the online channel and the world of social media, which has become a real showcase. Today, consumers need to be pampered much more than in the past. Their level of knowledge about products, features and prices has risen significantly.
Can we find them in this year and a half?
Crises often hide opportunities. In the past, customers office database were won over only with the shop window, today also with other components, for example the sustainability of materials. We are like a tailor and we focus on small details that make the difference . For three years now, we have started to concentrate the production of our garments in the Mediterranean basin, reducing the trend of sourcing from the Far East.
Several studies say that we will buy
The pandemic has accelerated this process and has pushed us to further reduce delivery times and the life cycle of the product, while increasing the quality of the product itself and making it more sustainable as we reduce emissions by shortening transport distances. more and more online, from wine to clothes: is the risk that the physical store will disappear real? Certain pleasant habits will never disappear and in-store shopping is one of them.
Omnichannel is a key component to success in retail
Digital improves the consumer experience and the quality of service, that’s undeniable, and it will probably have a significant impact on the number of points of sale, but these will never disappear completely. Retail is also emotion, and our way of doing retail is designed to offer this type of experience. do you agree? Omnichannel is a necessary service to bind the customer to a brand, just as phygital is a method that is added to the traditional ones, like e-commerce.
Is there a particular anecdote to remember?
I believe it is a natural effect of market registration for the event competition, while keeping in mind that the customer is always at the center of everything. This is proven by the fact that during the lockdown period we had the opportunity to interact with our consumer in a more in-depth way and this is helping us today, after the reopening of our stores. Let’s take a step back to your brands: how were they born? We have been in fashion retail for 50 years, we managed multi-brand stores and the private label challenge was born from the concrete need to make margins and the desire to pursue the dream of creating our own label .
Was it easy to find the necessary professionals?
An anecdote? Dad created Alcott but when burkina faso leads my brother and I entered the company to avoid arguments he acquired the rights to the historic Gutteridge brand. The interior of one of the Alcott stores, a Gruppo Capri brand You focused on digital even before Covid 19: This is a fundamental topic for us. If having a vision of an objective to achieve is the basis of any project, finding suitable professionals is equally strategic.
