Another important aspect of your email marketing strategy is ensuring that your emails are consistent , Create email templates so as to ensure brand consistency. This can be easily achieved by using email templates and customizing them to fit your company branding.
Ready-made email layouts provide a netherlands phone number library structured framework for your emails. They already determine the placement of sections within the email and save you the time of organizing them manually. If you are a tech and design savvy person, you can create your email layouts yourself. Or you can use pre-built templates, if your email marketing tool offers such options. In SiteGround’s Email Marketing tool , we made sure to provide customers with the flexibility to do both: build their own templates from scratch without any technical skills (they can do it in just a few clicks), or choose a ready-made one from our selection of layouts that can be further customized with unique brand colors, fonts, etc.
Don’t forget to optimize for mobile
It’s a fact that mobile offers an meaning the word swot is an acronym that stands unbeatable level of convenience. That’s why people open and read emails on their smartphones or other mobile devices ( 41.6% to be precise ) more often than on desktop. If you want to reach a massive percentage of your audience, making your email campaigns mobile-friendly is a must. Here are a few quick tips to ensure your layouts and overall emails are well-optimize for mobile:
Single Column Design – Place content and images in a single column for easy navigation and to avoid horizontal scrolling.
Responsive design – Choose an email builder that provides you with responsive email templates. This way your email will look the same on different platforms and screens.
Large Call-to-Action – Make sure your call-to-action buttons or links are visible and large enough to be easily clicke.
Optimize Images – Compress images to reduce their size and improve your email loading time.
Short subject and preheader – Opt for a shorter subject and preheader (the preview that appears next to the subject), so that they are easier to read on a smaller screen.
Test your emails and define their success metrics
When you’re starting out with beb directory email marketing, it’s helpful to incorporate A/B testing into your email campaigns to find out what works best for your audience. To do this, send variations of an email to different groups of recipients to determine which one works best. You can systematically experiment with different sections of your emails: subject lines, body content, CTAs, images, and even the time of sending.
Along with A/B testing, it’s essential to make it a point to send out tests to yourself and your colleagues. This way, you can gather feedback on the content, design, and look of your email across multiple email apps before sending it out to your contacts.
In order for your testing and overall email strategy to be meaningful, you nee to define key metrics . This will allow you to objectively measure the success of your emails and make informe decisions about whether your strategy needs to be reviewe, possibly modifie, and this will increase its chances of success in the future.
If you use an email marketing tool to send your emails
Open Rate: This indicates the percentage of recipients who opene your email campaign. Typically, a high open rate indicates that your subject line is relevant and interesting to your audience. It also indicates that you sent the email at a convenient time for your recipients.
Deliverability Rate: This metric shows the percentage of emails that are successfully delivere to your subscribers. If this rate is low, it could indicate a problem with some of the factors that affect it, such as your email infrastructure, domain and sender reputation, and more.
Click-Through Rate (CTR): A very important metric that can reveal whether your content is interesting, relevant, and useful to your audience. It is the percentage of recipients who click on the links in the email.
