Once you have defined the fundamental questions of the Why, Execute your email Who and What of your email marketing strategy, now it is time to answer the How and When to send your email campaigns.
In terms of execution, a good email nigeria phone number library marketing strategy is a balanced mix of automated emails (pre-set/drip) triggered by certain customer actions, and one-off email campaigns or newsletters (company news, seasonal promotions, etc.). To start the real work on emails, however, you need to have a practical email marketing tool.
Choose an email marketing tool
Choosing the right solution will swot analysis helps companies make strategic simplify many of your tasks, such as creating emails, growing your subscriber list, creating templates, testing, sending, tracking metrics, and much more.
Choose a platform that meets your needs in terms of features, scalability, budget, and ease of use. In SiteGround Email Marketing platform , we have focused on simplicity and efficiency. You will have all the essential email marketing features that entrepreneurs and marketers need. It is easy to use and developed by SiteGround specialists who with 20 years of experience in email hosting, guarantee a platform with high deliverability .
It offers a convenient way to grow and manage your subscriber list, an easy way to create great-looking emails without any technical knowledge, and even has a built-in AI writing assistant that can create compelling emails for you, saving you a lot of time! In addition to 24/7 support, it has several premium features such as:
- predefined and customizable layouts and templates
- unlimited audience
- Membership Management
- Campaign Planning
- no daily sending limit
- detailed reporting
- responsive design (optimized for mobile devices) and much more!
Once you’ve chosen the email marketing tool that’s best for your business, it’s time to roll up your sleeves and start working on your emails.
First, automate your trigger-based campaigns
To structure and execute your beb directory email strategy well, it’s best to automate as much as possible. Set up your welcome emails, onboarding emails, purchase emails, and other trigger-based emails. This type of automation is best done through your shopping cart software, if you use it. For our handcrafted jewelry store, these automated emails might include:
- Welcome email: to welcome new members, introduce the brand and tell its story ;
- Onboarding emails: To share tips on how to care for your jewelry, provide styling suggestions, and suggest other products to pair it with;
- Purchase email: to send order confirmations, shipping confirmations, etc.;
- Birthday Emails: To send special discounts on customers’ birthdays;
- Cart abandonment emails: to remind customers of the products they left in their cart;
Automating these repetitive emails frees up your time for other, more important business tasks. Plus, email automation brings many other benefits beyond time savings. It ensures timely, consistent, and relevant communication, which ultimately leads to a better customer experience.
