As Mandar Ambekar! founder and managing director of blueShepherd GmbH! explains! “The Real-Time Bidding process is like an auction! but it happens in the time it takes for a webpage to load. Advertisers compete to display their ads to a specific audience based on criteria like age! interests! or browsing behavior. The highest bidder wins! and their ad appears on the user’s screen.”
Real-time bidding is the driving force behind most programmatic advertising campaigns. Advertisers can buy ad inventory! place those ads online! and ensure that they get a certain number of impressions with their programmatic advertising campaigns.
Still confused? No worries. I’ll break down the concept of RTB and programmatic advertising further below.
Real-Time Bidding Terms to Know
There are several pieces involved in the real-time bidding process. Before we put them all together! let’s take a look at each piece one-by-one.
- Advertiser: The advertiser is israel telegram data the company or brand that wants to place an ad online.
- Demand-Side Platform (DSP): The Demand-Side Platform is the service that advertisers use to launch their ad campaigns.
- Publisher: The publisher is the website or online property that wants to sell ad space! often referred to as “ad inventory.”
- Supply-Side Platform (SSP): The Supply-Side Platform is the service that publishers use to make their ad inventory available. SSPs use ad exchanges to run auctions where ad spaces are instantly purchased by the highest bidder.
- Ad Exchanges: The ad exchange connects companies who want to advertise with publishers who want to sell ad space. Ad exchanges carry out the bidding transaction automatically in real time by connecting Demand-Side Platforms and Supply-Side Platforms.
- Impressions: Impressions refer to the number of times an ad is seen or scrolled past. In the real-time bidding process! advertisers pay per thousand impressions. This cost is known as the cost per mille! or CPM! of a campaign.
Below! I’ll share what this looks like in action! explaining how real-time bidding works from both the advertiser’s side and the publisher’s side.
Setting Up an Ad Campaign as an Advertiser
On the advertiser side! marketers use DSPs! or Demand-Side Platforms! to set up ad campaigns and track their performance. To determine what ad inventory to bid on! advertisers will set targeting parameters.
For instance! a brand may only want to target users who are in a specific region or who have visited their website recently.
Importantly! there are many tools that today’s marketers can use to help them develop effective ads. For example! HubSpot’s AI Video Ad Creator makes it possible to quickly and easily produce video advertisements! while its Free AI Headline Generator tool can create tailored headlines for any target audience.
Then! once the ad is crafted and the campaign 310 area code: key locations! benefits! and how to get them is set up! the advertiser’s DSP will evaluate ad potential in real time. The DSP can then decide whether or not to place a bid! and how much to bid! on a given ad space.
Listing Ad Inventory As a Publisher
Publishers! on the other hand! use Supply-Side Platforms (SSPs) to list their ad inventory and the prices they charge.
When creating these listings! they’ll united states of america email lead want to include key information that DSPs will be looking for to evaluate whether a specific ad space is a good fit for their target market. That includes the type of content on their webpage and the types of ad space available.
