In my training “Mental Attractants” I once talk about the attractant “New Products”. which allows your products or services to remain fresh. which has a positive effect on your sales.
But if you look more broadly
You will see that the basis of this attractant is Interest! In general. the nature of Interest is an interesting thing in itself But now let’s talk specifically about interest in marketing.
The biggest marketing sin malaysia telegram data is being boring and uninteresting to your customers.
Well. agree. what’s the point of
Doing business with a company that is not interesting at all? Even with good conditions and low prices. There will always be someone with similar conditions. but with a more interesting approach to the client!
Do you understand? Not quite? I thought so…
Let me explain
Remember the AIDA european leads formula? First comes Attention. then Interest.
So. here it is. Creating Attention serves a short-term purpose: to allow a person to distinguish your offer from similar others. But then Interest starts to play its role.
And now Interest does not necessarily have to be short-term. It can develop in your potential client for quite a long time. That is why in infomarketing they make flashy landing pages. headlines and other baits to attract attention. and Interest develops in a series of letters that can last for years.
Your key task is to how advertising lies kill sales at the root constantly generate interest in your offers.
In my opinion. television channels work best in heating up interest in themselves. Hundrs of channels fight for a person’s button. And what do you do when you watch TV? That’s right… you switch from channel to channel and look for something interesting. And if a channel hooks you. it tri hard.
Now look at yourself and your business. And imagine that you are a TV channel. and your client is a TV viewer. Can you imagine it? Well. now here’s your task! Think about how you can interest your client so that he buys something from you?
Moreover. the task is complicat by the fact that you compete not only with direct competitors. but also with indirect ones. For example. TV channels compete not only with each other for the viewer’s attention. but also with radio. the Internet. game consoles and walks on the street.
