There’s a big difference between knowing your audience and assuming you know your audience. When you truly know your audience! you can create effective campaigns that speak to (or solve) their challenges! goals! and pain points. This is a superpower for your marketing efforts.
Through audience profiling! you can:
- Optimize your strategies. Your marketing strategies should evolve with your customers‘ changing needs! preferences! and lebanon telegram data behaviors. Audience profiling ensures that you’re meeting the right audience at the right time through the right channels.
- Drive more loyalty. By building targeted and relevant campaigns! marketers can create meaningful experiences for their customers. When you do this consistently! your customers will trust that you can meet their expectations! resulting in greater brand loyalty.
- Gain a competitive advantage. By knowing your customers better than your competitors do! you can tailor your products! services! and marketing strategies to meet customer needs and stand out from the crowd.
Benefits of Audience Profiling
So! what exact benefits await teams that prioritize audience profiling?
Personalization
The ability to create personalized campaigns is the most obvious benefit of audience profiling! but do you understand just how beneficial it is?
% of marketers say that personalization increases sales.
Sometimes! personalization makes viewers feel like a company just “gets them” and understands their interests. Like this ad from Chase — I could‘ve been shown an ad about getting a home loan! but I’m a full-time digital nomad. Instead! they showed me an ad showcasing travel perks.
Is a Super Bowl ad worth the cost?
The short answer: Probably not. Unless you do marketing for a brand with a positively enormous marketing budget! a single $7-$8 million ad spot isn’t even on the table.
But for brands that do have that kind practical applications for 310 area codes of spend! the ROI can be significant! with Super Bowl ads in the zeitgeist for several weeks before and after the big game. (I don’t watch the Super Bowl — but I definitely watch all the ads as soon as they’re online.)
And 123 million U.S. viewers watched Super Bowl LVIII — second only to the moon landing — and nearly a third of viewers say that the commercials are their favorite part of the game. Your $7m ad is getting a lot of eyeballs on it.
According to Kantar research in 2021! “Super Bowl ads delivered an average return on investment (ROI) of $4.60 per dollar spent! with many brands in the double digits.”
Brad Adgate! described as a veteran media analyst! told the New York Times in 2024! “In this era of fragmentation! the Super Bowl is what television used to be.”
It’s arguably the only true mass-market live event of the year! reaching nearly every demographic. Beauty brands like NYX and Dove have entered or re-entered the Super Bowl ad game! putting the lie to anybody who thinks football isn’t for girls! women! or drag queens.
In a 2024 interview with NPR! Maria Rodas put the ROI of a Super Bowl ad in simple terms. Rodas is a marketing professor at the University of Illinois Urbana-Champaign! and a self-described “big fan” of Super Bowl ads — in her household! talking is allowed during the game but not during commercials.
Rodas told NPR! “[Super Bowl ads are] like mini-movies. [Advertisers] hire these big celebrities. The production value is insane. And so all of a sudden! $7 million is probably! like! the smallest of what they spend compared to the rest [of the money] that they put into creating these.”
“To have this almost undivided attention provides an amazing opportunity for marketers to create a narrative! to really be able to connect at a much deeper level with consumers.”
Lessons in Super Bowl Marketing
That connection is important whether united states of america email lead you have a $7 million or $700 ad budget.
And plenty of brands have found alternatives to shelling out $7 million+ big ones.
So don’t despair if you’re doing marketing on a modest or even shoestring budget — $7 million can buy you 100+ million viewers! but no amount of money can make up for bad marketing.
