Knowing how people think throughout the purchasing journey , how they react and why they are motivated is essential for a growth hacker.
Understanding this, the professional uses his marketing knowledge to find possible growth triggers and methodically conducts experiments to test his hypotheses.
If you can test them, they become repeatable and switzerland phone number data scalable processes, so the company doesn’t spend so much time and money on that task. To achieve all this, many companies not only hire or train growth hackers, but also form growth teams .
Teams can be composed of the following positions:
- Growth master: is the team manager and makes the final decisions.
- Growth marketers: specialists in SEO , social networks, email marketing, among others, who propose and implement experiments with a KPI.
- Growth analysts: who provide the team with analysis of performance data from the experiments and strategies implemented.
- Designers, programmers and engineers: develop products, tools and software based on experiments.
With this combination of knowledge, it is possible to cover all the extremes of the growth hacking process.
Although many companies have a growth hacker or growth hacking team, usually within the Marketing area, growth hacking is more of a way of thinking than a formal position.
Any professional can and should adopt this exploratory and creative behavior, seeking growth opportunities and focusing on results.
This may be true in Marketing, but also in Sales, Quality Control and any other area of the company where there are potential growth drivers.
Why do growth hacking?
Old marketing formulas are being questioned.
Previously, we would contact traditional communication vehicles (radio and television, for example), analyze advertising costs and the affinity of the vehicle with our audience, negotiate prices and contract the space.
But who could guarantee that our ad would reach the number of people we wanted? Or that we would get the expected return on our inve
Growth hacking requires a culture of experimentation that encourages risk and embraces failure
In addition, it is also important that the team and professionals have autonomy to make decisions.
If you need to go through the entire hierarchy to serviceability and long-term use approve a tool, an experiment that might only last a week would take months to implement. Therefore, the process loses agility and does not fulfill its purpose.
That’s why growth hacking is generally more effective in startups and small businesses, usually in the technology or digital field.
The 4 phases of growth hacking
Growth hacking is a process . There is no point in starting to experiment without a method and applying techniques without a purpose. Therefore, we will now present the phases of this process so that you can get faster and cheaper results.
Next we will see the 4 phases of growth hacking!
1. Product-Market Fit
Creating products that people want to use: this is the basis of marketing, creating new companies and, of course, growth hacking.
In this first step, what you need to do is think mobile lead about the alignment between the product and the market.
