One of the most fun ways to find your competitors’ strengths and weaknesses is competitive intelligence.
For obvious reasons, I will not now tell you all its subtleties, since competitive intelligence methods are a rather subtle matter and this is only discussed in consulting (I don’t even touch on it in trainings).
However, I will give you some recommendations so that you have an idea of what needs to be done.
What do you think competitive intelligence is?
You know, I immediately have an association with some serious and precisely verified events. Apparently the word “intelligence” leaves its mark.
I suggest replacing the word “intelligence” with “research” and everything will become less frightening (although I would even replace it with the word “game” to completely wash away the patina of officialdom).
In general, the competitive research process should be treated as a game. You south africa telegram data will need to play different roles: supplier, client, inspector, passerby. Therefore, it is difficult to do anything here without game elements.
The first thing you need for competitive intelligence is a plan.
It is important to understand the sequence of actions and measurements.
Simply calling and asking about prices is not the best method of reconnaissance. Today, business processes are becoming more complex european leads and the price “for the street” does not mean anything anymore.
I have often written about the fact that the first deals can be unprofitable if you have a choose an email marketing tool to create your newsletter sales funnel and business process set up in such a way that in the next iterations you are already making a profit.
In order to start competitive research
You need to not just research prices, but become a full-fledged client.
