For Latin American online markets, perhaps the biggest difficulty in growing in their early days was the general public’s distrust of online shopping.
For a long time, scams were everywhere and this was a major dampener for the market during the 90s and the beginning of the millennium.
However, a study published by Latin America sri lanka phone number data Business Review says that nearly 87% of Internet users in our region have used the Internet to make purchases and feel confident about it.
Furthermore, when asked about their intention to purchase from e-commerce stores again, the figure reaches 97%.
As you can see, the history of e-commerce in Latin America is not very different from the rest of the world, taking into account that in the countries of the region the expansion and use of the Internet as a domestic resource came very late compared to the United States, Europe and Asia.
What are the trends for e-commerce in the future?
Initially, with the worldwide popularity of smartphones, virtual stores have had to change their strategies to have the greatest possible presence and notoriety.
Below, find out the main trends in e-commerce :
Department stores
Impacting the markets of several countries is already a necessity in the sector. That is why multi-stores will be the strategies to attack different nations or markets .
This is especially beneficial for companies that want to serve different niches without splitting up. And where a single product and database can be used are multiple storefronts.
SEO for e-commerce
Positioning your store in search engines will be much more than a differentiating element. It will become an obligation if you want to survive the competition.
SEO for ecommerce will be a fundamental tool in the future of the industry, to help small businesses and new stores compete with the world’s largest retailers such as Amazon, among others.
Mobile
Statista studies claim that by 2025, 73% of the Latin American population will use their phone to browse the Internet . This includes, of course, their research and purchasing actions.
Mobile Marketing or Mobile Commerce will be an essential requirement for online stores in the near future. But what does this mean? Well, first of all, the responsiveness of the sites and the targeting of marketing campaigns for mobile devices.
Automated customer service
Large companies already have popular chatbots purchase of equipment and consumables But speaking of small and medium-sized e-commerce businesses, in the near future, their customer service strategies and methods will radically change, with the growth of Big Data alternatives .
There are already tools to improve customer service through chats or by phone in an automated manner and they are just waiting for companies to start adopting them.
Conclusion
The history of e-commerce is full of innovations and methods that make life easier for users.
Digital Marketing has understood that the mobile lead main product to be offered is attention to market needs, far above product development.
This content presents the steps that were taken to reach the stages we are witnessing today.
However, we can only imagine what lies ahead with augmented reality and artificial intelligence.
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