To make your newsletter more credible and recognizable to your audience, it’s a good idea to align it with the brand identity you have on your website: colors, typography, logo, etc.
The easiest way to do this is to include your logo at the top of the email . This will let your readers know right away that this email is coming from you. With a drag & drop editor, this is very easy to set up.
Brevo brand match example: homepage and newsletter.
First the most important information
Your email marketing strategy should adopt the “ inverted pyramid ” principle, communicating the most important female database message at the beginning . This journalistic concept has also been adapted to the web environment due to the short attention span of users.
When your readers open a newsletter or any other email, they usually don’t have much time to read every last detail (although sometimes they come back and read everything). This relevant information could be a promotional offer, an important news item about your business, or an article that you think is important to highlight.
Use calls to action or CTAs that spark interest
Calls to action are what make your newsletter whatsapp is so widely used it can improve communication achieve the goal of getting readers to visit your website and/or make a purchase.
A Call to Action (CTA) is a button or indicator that directs the reader to take a specific action (for example, click on an article, visit your page to make a purchase, etc.).
Calls to action are used to drive traffic to your website, generate sales, or get more engagement on social media . They are one of the most important aspects of your campaign, so make sure you optimize them as best as you can.
If you want to create an effective CTA, make sure to:
- Choose a color that stands out from the rest of the newsletter
- Use action words that encourage readers to do something
- Place it strategically in your email so that it is highly visible
Your newsletter may have a broader objective than just generating sales of a product. Make sure it’s also obvious where customers need to click. An mobile lead example of this would be promoting posts from your blog, as in the “Brevo en breve” newsletter:
Generate traffic on other channels: social networks
Your newsletter is part of an overall marketing strategy. That means you should also try to encourage subscribers to connect with you on other platforms, such as social media. When sending out a newsletter, you should never lose sight of the broader digital communication strategy it is part of: building a loyal and engaged audience across all channels.
