Marketing automation refers to the automation of tasks or actions related to marketing strategy. Marketing automation uses scenarios or workflows to trigger actions based on predefined conditions. These actions may include: sending emails to specific lists, scoring contacts, changing attributes, among others.
Table of Contents
- What are the benefits of marketing automation?
- What is the difference with email marketing automation?
- How does marketing automation work?
- What uses can be given to marketing automation?
- Who can benefit from marketing automation?
- In summary
Marketing automation has become one of the most necessary digital marketing tools for specialists in this field. But you are not alone if you are still unsure of the exact meaning of the term or how marketing automation software can benefit your strategy. In this article, we will explain what marketing automation is and how it works.
Marketing automation is thought to be complex and reserved for large companies with a high budget. The truth is that this is a tool that is increasingly chinese overseas america database accessible to SMEs and that allows them to save time and quickly improve the user experience and customer relations.
Automation is for any type and size of business and can save countless hours of tedious work while at the same time improving the customer or user experience.
To give you an idea, these are just a few actions that can be automated:
- Sending emails and/or SMS
- Contact segmentation
- Lead scoring
- Lead nurturing campaigns
To achieve these actions, marketing automation relies on scenarios that are defined according to a condition (e.g. user behavior, customer activity on site, etc.). In this case, you could, for example:
- send automatic welcome emails to those who subscribe to your newsletter.
- send a reminder to those users who added products to the shopping cart and abandoned it.
Note: You may have heard of autoresponders or trigger marketing before, all of which refer to the automation of marketing tasks. Here we will simply use the term marketing automation.
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What are the benefits of marketing automation?
Marketing automation software has gained popularity in recent years. In fact, over 90% of marketers consider it “very important” to the overall success of their digital marketing strategy.
So how exactly can marketing automation tools help marketers improve their results?
Marketing automation has two key benefits:
- Save time and money by reducing manual and repetitive tasks.
- Improve customer experience whatsapp is so widely used it can improve communication through personalized actions at each stage of the customer’s purchasing process.
This increased efficiency allows you to focus on what matters: your marketing strategy. As a result, you can spend more time developing and scaling your activities.
In addition to this, marketing automation helps create a more effective customer journey that not only increases conversions but also strengthens the long-term relationship and improves retention.
With more targeted marketing, you can ensure customers receive the right message at the right time to drive conversions and connect with them on a personal level.
What is the difference with email marketing automation?
Email marketing automation consists of automating the sending of emails to a list of contacts (one to many). Its uses include sending promotions, information about new products, company updates, lead nurturing, among others.
In email marketing automation, it is mobile lead recommended to use an appropriate marketing automation tool that allows you to correctly segment users and send personalized emails.
It involves using a more direct and tailored message for each user according to their profile and progress in the conversion funnel.
