You know. this may seem like a platitude. but personally I still can’t understand one thing. All businessmen seem to understand (some in their gut. some learn. it from someone else) that the narrower your specialization. the more willing your clients are to come to you. but at the same time they do everything sadly “like everyone else.”
This is especially true for personal businesses
It is doubtful that you would choose a know-it-all doctor instead of a cool specialist.
The advantage of specialization is that for the same service. a narrow specialist is paid more. However. there are some hidden issues that people forget to talk about.
Specialization is actually good in personal business.
This is indisputable. philippines telegram data There is always a shortage of narrow specialists and the queue to them is always huge.
The problem arises when scaling a business.
Scaling a highly specializ. business always runs into one unpleasant barrier – a decline in the quality and volume of the market.
Well. imagine that you can bake lard pies
No one else can. but you can. european leads There aren’t many lard pies lovers. but you don’t have any competitors. so lard pies lovers are all yours. And even if competitors do appear. there won’t be many of them. because few people like to play specialization.
But you want to expand and open 10 bakeries in the city. What’s going on? It’s unlikely that your 10 bakeries will be in the same demand as one. On the other hand. you’re a pie baking specialist. but where can you find 9 more such specialists who will run the rest of the bakeries?
You can take almost any business and extrapolate this to them.
And here the so-call. “non-material specialization”. as I call it. comes to the fore.
What is this?
Let’s take one of the most it’s time to create your newsletter widespread businesses on earth – McDonalds. There is no point in talking about the company’s specialization as a food supplier. The food there is disgusting in my opinion. the selection is also quite poor. What McDonalds offers is offer. by hundr.s of other fast food joints .
What is McDonalds’ “intangible specialization”?
In service! Clean toilets. cheerful Ronald and pleasant service – this is the “intangible specialization” that allows McDonalds to be a successful company.
That is. when a business expands. many processes are standardiz.. and individuality declines. “intangible specializations” come to the forefront. which are easy to scale. but at the same time they distinguish you from your competitors.
You might be thinking. “Well. okay. when I get big and strong. I’ll think about “intangible specialization.” but for now. let it be as is.”
I have good news for you. Even if you are currently highly specializ. in something. “intangible specialization” will only strengthen it. The same introduction of excellent service can raise your fees to new heights.
