How to A/B Test Your Email Subject Lines for Better Results
The subject line is one of the most important elements of an email campaign. It’s the first thing your subscribers see, and it determines whether they’ll open your email or not. That’s why it’s so important to get it right. One of the best ways to improve your email subject lines is to A/B test them. A/B testing is a simple process of sending two different versions of a subject line to two different groups of subscribers, and then tracking which version performs better. Here’s how to A/B test your email subject lines: Choose two different subject lines. These should be two completely different subject lines, not just minor variations of the same one. Send each subject line to a different group of subscribers. The size of your groups will depend on the size of your overall mailing list. A good rule of thumb is to send each subject line…
