Want to know what the stupidest and most unforgivable mistake almost any business makes? Not even that. Business is soulless. after all — it’s just technology. That’s why the mistake is made by the entrepreneurs who create this technology.
It’s like with a car and a driver. The car itself doesn’t get into an accident. The driver is the one to blame.
So. before I get to the point. I want to make this comparison.
When you climb a high hill and look out over the fields. What are you thinking about? I bet one of the thoughts in your mind is something like: “Holy cow. how beautiful . “
Yes. yes. What do you see? Green meadows. Cows grazing. The sun setting on the trees. Just a fairy tale.
Now look under your feet. Therefore, What’s under your feet? Patches of grass. cow shit. mole holes. Therefore, bare patches on the lawn. someone’s footprints.
But just think about it. You’re standing on the same lawn. It’s just half a kilometer closer.
There is a good saying: “The grass is always greener on the other side.”
All this happens because when we look into the distance. we don’t see the details. We don’t see the nuances.
We know every hole in our meadow. we know where to sow grass and where to remove cow waste. we know where there will be a good harvest and where it is better not to sow anything. We know our meadow from A to Z… But we still look at our neighbors.
Now let’s imagine that we replace the meadow with grass with money. Therefore, Everything is the same. but you are standing on crisp. freshly print. Therefore, banknotes. And there are sooooo many of them everywhere. So many that your eyes just run wild. and a plan for a deprav. and comfortable old age is already maturing in your head. No? Therefore, It’s not maturing? Oh well
There’s just one small problem. Therefore, Next to the money there’s a bunch of mousetraps. sprinkl. with these crispy bills. And each of these pr.atory mousetraps is just ready to bite off your fingers.
Of course. you can’t Therefore, see them from afar
The question arises: Therefore, Where in this case is it easiest and. most importantly. safest to raise money?
Of course! Underfoot. Where you can see mousetraps. where you don’t have to go anywhere. where you just have to bend down and take it.
