Europe and in parallel interviewed about fifteen company managers to fully understand actions and strategies for the future. The ages of the subjects interviewed, 72% women and 28% men, range from 18 to 56 years old. The geographical area of reference is Europe, with Italy in the lead. The survey highlighted six trends in particular, which should be taken into account.
This is confirmed by the fact that over half of consumers
Sustainability starts first and foremost gcash database with people’s well-being Let’s start with sustainability, which not only continues to play a priority role in purchasing choices, but also becomes an element that justifies the premium price. are willing to spend 5 to 20% more for clothing with a significant environmental and social impact .
Today’s consumers are demanding more
employee well-being (66%), supply chain transparency (35%) and a reduction in energy and water consumption in production (33%) . Eight out of ten consumers (82%) expect fashion brands to put the health, safety and well-being of employees first. For this reason, there remains a high level of attention to gender equality (45%) and the commitment of brands to maintain trusting relationships with suppliers (50%).
Omnichannel brings value to local businesses
If a company doesn’t have a digital strategy, it doesn’t actually have a strategy. The fashion industry as a whole, from the small neighborhood shop to the large multi-brand, must therefore know how to engage through digital also in terms of proximity.
The sentiment towards
In fact, although consumers feel responsible customers love exclusive offers for supporting the local economy, they only choose small local retailers if the product prices are low and the purchasing method is simple, for example through a website. But that’s not all. “Made in” is also changing. The country of origin of a product remains a significant factor in the choice for those over 55 (53%) .
product can be considered more valuable
Among consumers under forty, the “Made in” factor burkina faso leads in itself counts for little (just 30% for Millennials) while what really counts are the transparency and traceability of the supply chain. Buy less, but better thanks to pre-loved In 2020, spending on clothing decreased by 68% compared to 2019.
