What if you could simplify the purchasing process as much as possible to close more orders? That’s exactly what payment links are for.
The pity is that 70.19% of visitors* leave their purchase halfway . Imagine, after all the time and money invested in promotion, SEO, design, logistics… So, you will see that it doesn’t have to be this way and that any business can use paid links to remedy the situation and achieve better results.
Connect your store to Brevo and close more orders
Send personalized recommendations, transactional messages, and abandoned cart emails to drive them to the purchase button.
* According to Baymard Institute
Table of Contents
- What are payment links?
- How to create a payment link
- Advantages of using payment links
What are payment links?
A payment link is a purchasing method that directs the buyer to a secure payment page to facilitate the transaction or checkout. The overseas chinese database business shares the URL in the form of a link, button or QR code via email, social media, WhatsApp, text message and other channels.
57 % of companies use an online payment system to create links of this type. And they do so with tools such as PayPal, Stripe, HubSpot or Brevo, which are compatible with different payment options: credit or debit card, Bizum, Google Pay, Apple Pay, etc.
What are payment links for?
These links simplify the payment process, without depending on a payment terminal or POS . This is very interesting for any e-commerce, as they can close more orders and improve the user experience.
“How many clicks does it take a customer to go from product search to purchase? By reducing the steps to checkout — for example, by placing a buy button on every product page or giving customers the option to buy now or continue browsing — you streamline the checkout experience.”
How to create a payment link
Don’t worry: creating a payment link is articulate the positive and negative pretty easy and you don’t need any technical knowledge (unless you need to do it through an API, of course). In general, the steps are as follows:
1. Log in to your payment provider account to access the dashboard.
2. Configure the payment link details:
- Assign an easily identifiable name.
- Add the items or services you want to sell.
- Enter a price or set a flexible quantity.
- Add VAT or applicable taxes.
- Choose the available payment options.
Advantages of using payment links
You’ve already seen that payment links are an easy way to streamline the checkout experience and automate transactions, but now mobile lead you’re going to see it a lot more clearly.
These are the main advantages:
1. No, you don’t need a website or an online store to sell: The versatility of the Pay by Link system is ideal for small businesses that are just starting out and want to sell without restrictions. And the best thing is that the user doesn’t need to download anything or register in the store.
