7 Things You Should Never Do When Writing Email Subject Lines
The email subject line is the first thing your recipients will see, so it’s important to make it count. A well-written subject line will grab their attention and make them want to open your email. But on the other hand, a poorly written subject line can lead to your email being ignored or even marked as spam. Here are 7 things you should never do when writing email subject lines: Use all caps. This is considered shouting, and it’s likely to annoy your recipients. Use too many exclamation points. Again, this can be seen as shouting, and it’s also a bit unprofessional. Use spammy words. There are certain words that are often associated with spam, such as “free,” “money,” and “guaranteed.” If you use these words in your subject lines, your emails are more likely to be marked as spam. Make your subject line too long. Most email clients only display the first 50-60 characters of a subject line, so if yours is longer than that, it will be cut off.
This could make it difficult for
Your recipients to understand what your email is about. Use generic subject lines. If your subject line is something like “Newsletter” or “New Arrivals,” it’s not going to stand out from the crowd. Your recipients are more likely to open an email with a more specific and attention-grabbing subject line. Write misleading subject lines. Don’t use a subject line that promises something that your email doesn’t deliver. This will only lead to disappointment and frustration on the part of your recipients. Include spelling or grammar errors. This makes you look unprofessional and can also lead to your emails being marked as spam. Following these tips will help you write email subject lines that are clear, concise, and attention-grabbing. This will increase the chances that your recipients will open your emails and take action. Here are some additional tips for writing effective email subject lines: Use keywords that are relevant to your content. This will help your emails get found in search results.