The company in fact started from the business model and tried to understand what could be changed in the way of working to maximize its effectiveness . The speech by Pier Paolo Tamma, SVP and Chief Digital Officer of Pirelli Pirelli has therefore redesigned its way of working, the so-called Integrated Operating Model. by the creation of a digital ecosystem that supported the new way of operating, identifying three perimeters : 1) Digital Business , or technological platforms to enable the digitalisation of processes 2) Digital Company , solutions to digitize the company’s corporate processes 3) and finally Digital Enablers , the technological enablers to lay the foundations of their digital ecosystem.
Electrolux Professional’s strategy
Ultimately, Pirelli adopted a broad approach gambling data malaysia that involved all areas of the company. Shifting focus on customer experience: At a very delicate moment, Electrolux Professional has separated from Electrolux to become an independent company operating in the sale of household appliances to professionals in the restaurant, catering and hospitality sectors. Guilhem Senegas, CIO of the company, told us about the impressive digital transformation set in motion in the last year.
Key pillars of this B2B-oriented strategy
Guilhem, who has been at the forefront of all the phases of this long journey, highlighted how Electrolux Professional needed to move from a product-only strategy to a customer experience strategy , a key point in the company’s digital roadmap . were offering a seamless and frictionless experience during the customer journey and implementing the connectivity program for the brand’s appliances. Guilhem Senegas, CIO of Electrolux Professional, during the keynote of the virtual event Manufacturing Summit Servitization and Digital Change: The IMS Technologies Approach Matteo Mazzola, Group Director of Customer Service at IMS Technologies, a multinational company active in the design and construction of automated systems, also spoke during the webinar .
Always keeping the customer in mind as the main
He explained how 2020 was the key year to boost the company’s digital transformation, starting from Customer Service, a strategic lever for the promotion of commercial products but also in terms of profit and loss .”asset”, the company started a real path focused on servitization , which was then accompanied by a digital change. Speech by Matteo Mazzola, Group Director of Customer Service at IMS Technologies Mazzola also illustrated the future challenges for the company, emphasizing the importance of ambition at a strategic level.
The second objective is to have a live B2B
For 2021, IMS Technologies has two extremely autism falls into this context important projects in the pipeline : the first aims to strengthen the communication channels through which customers get in touch with the company. Commerce platform by the end of the year , thus giving customers the opportunity to buy spare parts online and manage everything related to the spare parts offer on an online platform.
Digital Transformation Manufacturing production
According to Mazzola, this will make burkina faso leads the company transparent, a bond that will allow for stable relationships with customers. Want to relive the keynote from the virtual Manufacturing Summit event? Visit our landing page ! Share the article Exclusively for you The impact of digital transformation on customer relationships 3 minute read Edoardo Vernetti Prot, General Manager of Agugiaro & Figna Digital as a lever for sustainable competitiveness: the recipe by Agugiaro & Figna Molini 6 minute read See related content by topic Philip Arena Our blog posts straight to your inbox: sign up to receive our bi-weeThe future of employee experience is in the hands of those who know how to be autonomous The future of employee experience starts now The future of employee experience lies in providing a platform where solution seekers can find answers to HR and IT questions.
