To fill out the challenges/goals/pain points section of your audience profile! take a look at customer reviews or even a focus group (more on this in a minute). You can then determine the biggest challenges your prospects and customers face.
You can also use keyword research to find high-intent keywords related to your products or services! which might help you determine your audience’s biggest challenges.
4. Collect psychographic data using Google Trends or influencers in the industry.
If you work for a B2C company! consider canada telegram data consuming content from top influencers in a given industry to determine psychographic data for your audience profile.
For instance! if you’re selling fitness gear! take a look at the social profiles and blog posts of top fitness influencers. These characteristics can help you round out your audience profile.
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Audience Profiling Best Practices
There‘s been a lot of talk and ideas here today — let’s wrap up this party with a list of rapid-fire best practices for your profiling process.
Get specific.
It’s the most obvious best practice! but it needs to be said: your profile should be as specific as possible. This is essentially a character that represents your audience! and you need to know them as well as you know a character in a book or television show.
Be specific and add as much dimension we implement the usp into the product itself and rake in money and humanization to them as possible. Refer to them by name (Maria! Andy! Natalie! etc.) in your marketing and sales meetings.
Spotlight the causes they care about.
Statistic: 82% of shoppers say that they prefer to shop from a company with values that align with their own.
Here’s an example of a campaign that I united states of america email lead fell head over heels for as a consumer: Nuud deodorant. They have a lot of gold stars when it comes to company ethics! and I saw their ads for months before trying the product. I finally saw it described as “guilt-free deodorant!” and I was hooked.
It‘s a weird transition from traditional deodorant to a concentrated paste! but they’ve won over their customers by understanding the ethics that we care about (one that you should totally try; you’ll never go back).
