Grow, grow, grow! This is the obsession of most companies, especially those that are just starting their operations. So how can we boost this growth? That’s what growth hacking is for.
A phrase that has become popular in recent years, growth hacking has proven to be a powerful solution for growing businesses.
It is a new way of thinking about Digital Marketing that puts companies on the path to achieving their goals, faster and based on saving resources.
In this article, we show you that growth hacking turkey phone number data is much more than just a buzzword. Do you want to know everything about this topic? Then stay with us until the end!
The critical points that guide a company’s growth hacking are
identified by the KPIs that measure its success, such as web traffic, leads and sales.
If the pain point is web traffic, for example, growth hacking turns this KPI into experiments that have These strategies involve conducting experiments decide what content to offer at each stage Teams develop hypotheses, verify their validity, test them, and thereby discover gaps or opportunities that make the business grow smarter and faster .
That’s why Sean Ellis , a professional who coined the term and used this strategy to accelerate startups that became giants (like Dropbox and Eventbrite), defines growth hacking as a type of marketing based on experiments .
But after reading this, you might be wondering: what is the difference between growth hacking and other marketing techniques that also target growth?
First, keep in mind that not all techniques are aimed mobile lead Growth hacking always aims at objectives.
But the big difference is that it focuses its efforts on doing all this in the fastest and cheapest way possible using the method of experiment that validates the hypotheses. Growth hacking aims to discover doors to grow at a lower cost and faster.
So, it is useless to think that hacks are magic!
So, what do we need to implement growth hacking? We can summarize the fundamental parts of this process as follows:
- Objective: Clearly define what the objective of growth hacking is.
- Hypothesis: develop hypotheses based on the knowledge and intuition of professionals.
- Experiments: carry out tests to verify the efficiency of the hypothesis.
- Tools: Use testing, analysis, and automation tools.
Now, we will better understand who the professional responsible for this area is and what he or she does in companies.
What does a growth hacker do?
The word “hack” in the expression growth hacking can cause confusion. Many people associate this type of strategy with the practice of hackers, who look for security flaws in systems.
Because of that, a considerable number of people think that growth hacking is unethical and illegal (although not all hackers are unethical and illegal, okay?). There is nothing like that, this link helps explain what growth hacker does .
In general, a growth hacker is a marketing professional who already has a vision for business growth.
