Long-form content isn’t necessarily better for SEO than short-form content. As with many things in SEO, it depends. Sometimes, long-form content is overkill and a waste of resources. Other times, it’s necessary to stand the best chance of ranking. In this guide, you’ll learn a simple way to figure out how much to write on a topic-by-topic basis. But first, let’s get our definitions straight: What is content? content is roughly anything under 1,000 words. This is how we choose to define it, but definitions vary. You may only consider something under 500 words to be content, and that’s fine.
What is long-form content
Long-form content is roughly anything over 1,000 words. Again, this is how we choose to define it. You may disagree and only see something as long-form company data content if it’s over 2,000 words. It’s up to you. Should I write short-form or long-form content? If you’re asking this question in the context of SEO, then what you’re probably asking is, “Do I need to write thousands of words to rank for this keyword? Or can I write something shorter?” Fair question. But you shouldn’t decide this by setting an arbitrary word count. Instead, ask yourself, “How much do I need to write to satisfy searchers?” Here’s a straightforward way to answer that question in five steps: This is known as a mixed intent keyword. With mixed intent keywords, it’s up to you which format to create.
Just keep in mind
That some content formats will give you a better opportunity to promote your business than others. For example, since you’re able to find keyword cannibalization UK Cell Number issues using our tool, it makes more sense to write a how-to than a definition post. 3. Create a search-focused outline A search-focused outline is a barebones plan for your content that takes inspiration from similar top-ranking content. The logic here is that similar top-ranking content is clearly satisfying searchers, so analyzing it can help you understand what they want. The best starting point for a search-focused outline is a content gap analysis. Let’s say we want to create a guide targeting the keyword “pour over coffee.”
