The 5 Most Common Email Subject Line Mistakes (and How to Avoid Them)

The subject line is the first thing your recipient sees, so it’s important to make a good first impression. If your subject line is boring, generic, or spammy, your email is likely to be ignored. Here are 5 of the most common email subject line mistakes, and how to avoid them: 1. Using generic subject lines. Generic subject lines are the kiss of death for email open rates. They’re so common that they blend in with all the other emails in your recipient’s inbox, and they’re unlikely to get noticed. To avoid using a generic subject line, try to be as specific as possible. Instead of saying “Newsletter,” say something like “New Blog Post: 5 Ways to Improve Your Email Marketing.” 2. Not using keywords. Keywords are words or phrases that people are likely to search for when they’re looking for information.

You use relevant keywords

In your subject line, you’re more likely to show up in search results, which will increase the chances of people opening your email. For example, if you’re selling a product that helps people lose weight, you could use keywords like “weight loss,” “diet,” or “fitness.” 3. Using too many words. Long subject lines are difficult to read and scan, and they’re more likely to be cut off by email clients. Keep your subject lines to 50 characters or less, if possible. 4. Using all caps. Writing your subject line in all caps is like shouting. It’s jarring and off-putting, and it’s likely to make people less likely to open your email. 5. Using spammy words. There are certain words and phrases that are often associated with spam emails. If you use these words in your subject line, your email is more likely to be marked as spam, which will hurt your deliverability. Some examples of spammy words include: Free Money Click here Act now Limited time offer How to Avoid These Mistakes To avoid making these common email subject line mistakes, follow these tips: Be specific.

 

Use keywords

Keep it short. Don’t use all caps. Avoid spammy words. If you follow these tips, you’ll be well on your way to writing email subject lines that get noticed and opened. Here are some additional tips for writing effective email subject lines: Use clear and concise language. Use active verbs. Ask a question. Create a sense of urgency. Use personalization. Test different subject lines to see what works best for your audience. By following these tips, you can write email subject lines that will help you increase your open rates and improve your email marketing results.