How to Write Email Subject Lines That Get Results, According to Science

The subject line is the most important part of your email. It’s the first thing your recipient will see, and it’s what will determine whether they open your email or not. If you want your emails to get opened, you need to write subject lines that are attention-grabbing, informative, and relevant to your audience. Here are some tips for writing email subject lines that get results, according to science: Keep it short and sweet. The ideal subject line length is between 6 and 10 words. Any longer, and your subject line will start to get lost in the clutter. Use strong verbs. Verbs are action words that can help to grab your recipient’s attention. For example, instead of saying “New blog post,” you could say “Read our latest blog post: 5 Ways to Improve Your Email Marketing.” Use numbers. Numbers are also attention-grabbing, and they can help to convey a sense of urgency. For example, you could say “10% off your next purchase” or “Last day to sign up for our webinar.

Personalize your subject lines

When you personalize your subject lines, you’re showing your recipient that you’re interested in them specifically. This can help to increase your open rate. For example, you could use their name in the subject line or reference something they’ve previously purchased from you. Use emojis. Emojis can be a great way to add a touch of personality to your subject lines. However, use them sparingly, and make sure they’re relevant to your content. Avoid spammy words. There are certain words that are known to trigger spam filters. If you use these words in your subject lines, your emails may end up in your recipient’s spam folder. Some of these words include “free,” “money,” “click here,” and “urgent.” Test different subject lines. The best way to find out what subject lines work best for your audience is to test different ones. Send out a few different versions of the same email with different subject lines, and track the open rates to see which one performs the best.

Following these tips

Can help you to write email subject lines that get results. By using strong verbs, numbers, and personalization, you can create subject lines that are attention-grabbing, informative, and relevant to your audience. Here are some additional tips for writing email subject lines that get results: Use clear and concise language. Avoid using all caps or excessive punctuation. Make sure your subject line is relevant to the content of your email. Use a call to action in your subject line. Keep your subject line consistent with your brand. By following these tips, you can write email subject lines that will help you to increase your open rate and get more people to read your emails. Here are some examples of effective email subject lines: “Limited time offer: Get 20% off your first purchase!” “Don’t miss out on our biggest sale of the year!” “Sneak peek: Introducing our newest product line” “Upgrade your [product/service] and save 10%” “[Your name] won a free [product/service]!” “[Your name] was featured in [publication]” “[Your name] just made a big announcement.