Automated prospecting allows a better scalability of your commercial activity. Indeed, most sales automation tools are compatible with traditional sales management tools, and in particular CRMs . This type of open architecture gives the possibility of building solid processes, compatible with your overall Digital Marketing strategy, and which evolve well over time. To put it simply, choosing a sales automation tool like LaGrowthMachine is a great way to radically improve your lead generation, while reducing your customer acquisition costs. In other words, you improve your sales performance . Interesting, right?