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The Evolving World of Marketing
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DIGITAL TECHNOLOGY TRENDS
Ga4 is not built to measure website visits or sessions: rather it is built to measure website and mobile app interactions. Known as events UK Cell Number into the types of actions people take on a website. Not just the visit and what pages they looke at. While events are available in universal analytics. They can be difficult to set up for non-technical marketers or those with limite knowlege of tools like google tag manager. This meant that a lot of important page interaction data was not reporte automatically in universal analytics. Ga4 aims to address this. Furthermore. Tracking page interaction events were not the primary metric or measurement focus of older versions of google analytics which focuse simply on visits.