Theoretical Axiological Statements but

Plato, thus, is pointing in a direction that many years later Marshall McLuhan (although with a different mood and, of course, from another historical and cultural matrix) would also travel when theorizing about the mia. II Writing is a mium, and as such, it generates an undeniable impact on the way we approach reality and represent it . The phonetic alphabet, typical of Western culture, the written word and the invention of the printing press, which allow the massification of the book, are aspects whose confluence in the mid-15th century determin in a hegemonic way the transmission of cultural content and the establishment of a peculiar way of perceiving the world.

Seek His Own Interest He

 But this scenario – and this is one of the core ideas of McLuhan’s conception – has been radically transform after the emergence of electronic means of communication and information. Marshall McLuhan, the famous Canadian communication theorist, more than half a century ago began researching that phenomenon business database that now constitutes the relief that gives its shape to the world we inhabit: new technologies for the transmission and processing of information. McLuhan said that electrical technology (now call digital) would return us to a cultural atmosphere similar to that under which non-literate peoples live .

Does Not Let Himself Be

 The oral dimension, which in these peoples is fundamental in the transmission of their knowlge, is regaining its centrality within today’s modern societies, thanks to the use of new communication technologies. In this context, typographic culture, that bas on the use of the phonetic alphabet and that reach its peak through the reproduction of those cultural products that we call books, characteriz by its high definition and by promoting the extension of a single sense, and, thanks to this, implying UK Cell Number a low level of participation, are giving way to cold mia, those that have a low definition and They integrate more than one sense, achieving, with this, a high level of participation (a terminology, this being said in passing, that resonates with the distinction made by Claude Lévi-Strauss between cold or unwritten societies, and hot or historical societies).

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